Direct-Response Copywriter
Remote
Salary
N/A
Power Studio is hiring a direct-response copywriter on a monthly retainer to own copy production across our entire client portfolio — surplus funds coaching, technical bootcamps, and enrollment-based education. This isn't a single project. You'll run a standing queue across multiple programs, track what's converting, and stay in lockstep with our Sales Manager so the copy prospects read matches what reps hear on live calls.
Primary Responsibilities
Write and revise all copy across the Power Studio portfolio — webinar/VSL scripts, sales pages, email and SMS sequences, ad copy, setter and closer scripts, landing pages, funnel copy.Manage a rolling queue across multiple active client programs without dropping quality or deadlines.Turn around high-priority requests fast while protecting the time needed for real strategic thinking on bigger assets.Use AI to accelerate drafts and research — every piece still reflects your own strategic judgment and voice, not unedited AI output.Track conversion performance against agreed benchmarks: opt-in rate, show rate, booking rate, close rate, email/SMS engagement.Run a consistent reporting cadence on what's live, what's been tested, and what the data says.Communicate directly with the Sales Manager so copy matches what reps are hearing and handling on live calls.Pull objections and buyer language straight from call audits and rep feedback to inform copy — not assumptions.
Skills & Qualifications
3+ years of professional copywriting experience, direct response preferred, with a portfolio you can show.Direct experience writing for 7- or 8-figure coaching, course, or info-product programs.Deep working knowledge of buyer psychology — pain/desire mapping, objection handling, identity-based positioning — and can explain why copy works, not just produce it.Strong, fast personal output that can carry a multi-client queue without becoming a bottleneck.Uses AI as a tool to speed up the process, not a substitute for your own thinking and craft.Doesn't rush finished work — fast turnaround without shipping under-thought copy.Comfortable working cross-functionally with a sales team and pulling real call data into copy decisions.Bonus: familiarity with compliance-sensitive spaces (financial services, FTC-regulated claims, coaching disclosures).
Impact on the Organization
Copy is one of the highest-leverage levers in our business — every program's lead quality and conversion rate runs through it.Closing the gap between what copy promises and what reps actually pitch directly raises show rates and close rates across the portfolio.A single embedded copywriter replaces the need for fragmented, program-by-program freelance copy, giving leadership one consistent owner of message and conversion data.Tighter copy-to-sales alignment reduces compliance risk on regulated offers like surplus funds.
Compensation & Structure
$2,500–$4,000/month retainer, based on experience and portfolio strength.Paid monthly, 1099 contractor.Scope covers all copy needs across the active Power Studio client portfolio.Recurring sync with the Sales Manager and/or leadership to review performance and reprioritize the queue.